About Us

D5 Beauty & Lifestyle GmbH & Co. KG

"I love to see beauty in everything, to recognize it and above all I love to create beauty. Human beings are naturally made to strive for harmony, aesthetics and order and to create an environment in which they feel comfortable and satisfied with themselves and this is exactly what is reflected in our group of companies."- Irina Yalcin, CEO & Founder

D5 Beauty & Lifestyle

Die D5 Beauty und Lifestyle GmbH & Co. KG besteht seit 2014 und wurde von Irina Yalcin durch die Firma Miss Lashes gegründet. Miss Lashes ist weltweit für hochwertige Wimpernverlängerungen bekannt und europaweit etabliert. Dabei richtet sich das Unternehmen im B2B Segment an Stylist:innen und bietet diesen nicht nur qualitativ vergleichslose Produkte zur Wimpernverlängerung, sondern auch Schulungen und Weiterbildungen an.

Neben Miss Lashes gesellten sich im Laufe der Zeit die Firmen Miss Brows, BB Skin, Niclay und zuletzt auch Sulola hinzu. Niclay und Sulola stellen hierbei die zwei Brands von D5 Beauty & Lifestyle dar, die die Bedürfnisse des B2C-Handels erkannt und zukunftsorientiert befriedigt haben.

Miss Lashes

Miss Lashes was founded in 2014 by Irina Yalcin, who had the goal of getting more out of the products for stylist:ins around the eye. Having worked as an eyelash stylist herself, she knew the shortcomings of existing products and what really mattered. She now runs D5 Beauty & Lifestyle GmbH and Co KG in the Black Forest with a total of five brands and operates worldwide.

Miss Lashes was founded out of the intention to develop high quality "Made in Germany" products around the eye.

Our products were born out of a shortage and met the needs of the market with their high standards. Especially in the area of the sensitive eye, where inferior produced adhesives can corrode the cornea, the carefully tested quality key is indispensable.

Miss Brows & BB Skin

The perfect extension

After Miss Lashes conquered the lash market, it was clear that our products could do more. Including the eyebrows in the appearance of the lashes was an obvious step that we took with passion - Miss Brows was born and offers brow stylists around the globe exactly the products that were missing on the market until then.

Then BB Skin followed from the same intention: The industry literally called us and we developed the unique BB Skin Serum, which met the demands and quality standards of D5 GmbH & Co. KG.

Thus, we now offer a large part of the products that stylists need: Everything around eyelashes, eyebrows and facial treatments like BB Skin or Microblading.

Consulting & Contact

You want to know more, have business inquiries, want to work with us or just want some advice? Our customer service is there for you!

Simply make an appointment for a consultation and our employees will take the time for you!